BRACKEN PR AWARDS
Bracken Public Relations is a multi-award winning agency. In recent years, the firm has been shortlisted for three Public Relations Consultants Association (PRCA)/ Public Relations Institute of Ireland (PRII) awards and won the overall ward for “Best Corporate Public Relations Campaign” in 2004.
This award was given for the “Bringing Change to Irish Banking” campaign devised and implemented on behalf of Bank of Scotland (Ireland). It highlighted the lack of competition in Irish banking and barriers to increased competition and positioned the bank as a consumer champion.
In 2006, Bracken PR was shortlisted for the PRCA Awards for its work launching the Bank of Scotland’s retail network. This was the first completely new retail banking network in Ireland for over a century.
In 2007, Bracken PR was shortlisted for the PRCA Awards for its successful launch of the Halifax Brand in Ireland.
In 2009, Bracken PR was shortlisted for a PRCA award for a media relations campaign entitled "Steering Through an Industry Crisis" in conjunction with Bank of Scotland (Ireland).
PRCA Consultancy Management Standard Award
Bracken PR received the PRCA CMS Award in 2003, being one of the very first companies to be awarded the prestigious benchmark. This benchmark was established by the PRCA to ensure that its members continue to be the best PR consultancies in Ireland and worldwide. The CMS audit is a requirement of membership and following an assessment process, an independent external examiner completes the audit.
Bracken PR was assessed on ten elements, including training, client satisfaction, service delivery, campaign evaluation, business management and adherence to the PRCA Code of Conduct.
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