03.04.07 e-tags - Smart Electronic Tagging for Mobiles Launched by Yougetitback.com

1st Ever Electronic Lost and Found Tagging for Mobiles

Yougetitback.com, Ireland’s first lost and found company today unveiled the e-tag, the first electronic lost and found tagging service for mobiles and personal digital assistant’s (PDA).

Designed to assist portable electronics users recover lost items, once activated, the e-tag sits as an application on lost mobiles and PDA’s, preventing non-user calls being made and providing a tracking system to help return a phone to its rightful owner. This service also provides a denial of service, remote delete, data backup and recovery, and guaranteed replacement functions.

When a mobile or PDA is lost, users simply visit Yougetitback’s website and activate the e-tag wallpaper on their lost electronic device. Once activated, the wallpaper sits on the phone screen and only allows the Yougetitback’s 24/7call centre to be contacted. Yougetitback’s mediated service actively helps return the lost item back to its right owner in a timely fashion. The finder receives a small reward.

For owners with mission critical information, Yougetitback offers a remote backup and delete facility and, should a phone not be returned, the company can store and transfer contact information to new phones. Should a mobile or PDA be found unexpectedly by the owner, the etag can be deactivated at any time.

Commenting on the recent launch of the e-tag in the USA, Frank Hannigan, Managing Director, Yougetitback.com said, “We have had an incredible reaction at the CTIA to the launch of our e-tag in the USA last week. Our site visitors went up by 500% and the e-tag to date has been seen by 50 million people in the US. In addition to this, we have received requests for the product globally from Belarus and Nigeria to Turkey including both consumers and potential business partners”.

“A lost mobile presents owners with the headache of hours of work keying in lost data. My mobile is mission critical to my work, I run my calendar, my contacts, my key documents on it; it’s like a mobile office. Add in the pictures of my kids and so many other personal things and you can understand why I need it,” added Frank Hannigan, Managing Director, Yougetitback.com.

“We offer a simple and cost effective solution to take the pain out of losing electronic items. The service also benefits mobile carriers who face the prospect of losing customers when valuable items are lost,” he continued.

The etag brings added benefits to mobile users. Yougetitback has found that 75% of lost items are returned but for items that are not retrieved, the company offers a guaranteed replacement program. Users receive a voucher to pick up a replacement, minimising the downtime that a lost phone can cause. Mobile carriers’ customers are driven back to them if their phone is not found, an important element of the design because end users tend to churn at the moment they lose phones. E-tags also drive up usage of a carrier’s network as they minimise the amount of time users spend off air.

Yougetitback’s services are available to mobile users from April 2007 and to end users from Q2, 2007.

About Yougetitback.com
Yougetitback is a straightforward, no-nonsense, 24/7 lost & found service that makes it easy for people who find lost items bearing Yougetitback.com security tags, to return them. Currently active in 10 countries, with offices set up in offices in Ireland, UK, Dubai and USA, the Cork based company has become an established global leader in a very short space of time. Customers of Yougetitback.com include Deloitte, Dabs.com, Lexus and Vodafone.

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For further information please contact:
Edel Flynn, Bracken PR
Tel: 01 677 3277 Mob: 087 784 3746

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